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Stockholm

Best 4 Alternatives to Ulta Beauty in Stockholm

If you are searching for Ulta Beauty in Stockholm, these alternatives cover the main reasons people make that kind of visit: discovering makeup, replenishing skincare, choosing fragrance or preparing for an event. The selection includes both broad beauty shopping and more occasion-focused help.

Start with the result you want rather than the brand name. A consultation, wedding makeup, a quick routine restock and a fragrance-led visit require different levels of guidance and preparation.

How this guide is ordered

The ordering favours clear matches for makeup, fragrance, skincare and occasion services, while also considering whether the shop suits guided consultations, planned bookings or quick beauty shopping. Some eligible businesses may purchase enhanced visibility, which can influence their placement.

Top 3 Ranking Map How to choose

Quick view

Three Stockholm beauty shops for makeup and skincare

Open each listing to see services, location, and contact details.

#1
SEPHORA BIBLIOTEKSGATAN
41300 reviews
Makeup discoveryFragrance and skincare shopping
#2
FACE Stockholm
4.337 reviews
Wedding makeupEvent-ready looks
#3
KICKS
3.7217 reviews
Skincare shoppingMakeup and fragrance
#4
COW Parfymeri
4.8104 reviews

Ranking

Compare 4 Stockholm alternatives for Ulta Beauty

SEPHORA BIBLIOTEKSGATAN #1
What stands out

  • Colour-aware beauty guidance

SEPHORA BIBLIOTEKSGATAN

41300 reviews
Biblioteksgatan 4, 111 46 Stockholm, Sweden
Best for
Makeup discoveryFragrance and skincare shopping

SEPHORA BIBLIOTEKSGATAN is a centrally located cosmetics store with a broad beauty selection spanning skincare, makeup and fragrance. Its sleek, modern interior supports both quick browsing and more considered product discovery, with testers available across the range.

Personal guidance is a notable strength. Staff can help shoppers who are unsure where to begin, including advice shaped around skin type, colour theory, personal style and specific beauty goals. The store also offers Benefit Brow Bar services and a 45-minute full-face makeup session, adding a service-led dimension to the shopping experience.

FACE Stockholm #2
What stands out

  • Event makeup with practical tips

FACE Stockholm

4.337 reviews
Götgatan 24, 118 46 Stockholm, Sweden
Best for
Wedding makeupEvent-ready looks

FACE Stockholm is a cosmetics store in Stockholm with on-site beauty services and options suited to a quick visit. The makeup service can be particularly useful for event preparation, with individual sessions focused on creating a polished look while sharing practical ideas for everyday routines.

The team has also handled wedding makeup and personal product enquiries, including follow-up when an order needs clarification. For appointments or event-related styling, reserving ahead is the sensible approach, especially when timing matters.

KICKS #3
What stands out

  • Broad beauty selection in one shop

KICKS

3.7217 reviews
Drottninggatan 72-74, 111 20 Stockholm, Sweden
Best for
Skincare shoppingMakeup and fragrance

KICKS is a Stockholm cosmetics store with a broad beauty selection covering makeup, fragrance, skincare and haircare, alongside tools such as brushes, mirrors and tweezers. The range spans established brands and products for different skin types and hair needs, making the shop useful for both focused purchases and wider beauty restocking.

In-store services and quick visits are available, while Skin Analytics can help shoppers think through their skincare needs. The strongest reason to choose KICKS is range: it brings many beauty categories together in one place, whether you are looking for a specific product or building a complete routine.

COW Parfymeri #4
What stands out

  • Niche fragrance discovery

COW Parfymeri

4.8104 reviews
Norrlandsgatan 18, 111 43 Stockholm, Sweden

COW Parfymeri is a Stockholm perfumery centred on niche fragrances, exclusive scents, skincare and make-up from carefully selected brands. The shop is particularly appealing to perfume enthusiasts looking beyond mainstream releases, with distinctive compositions and knowledgeable guidance to help narrow down a new signature scent.

The team can offer personalised recommendations and prepare samples, which makes it easier to live with a fragrance before choosing it. The selection includes sought-after names such as Kilian, alongside a broader beauty edit. It is a useful stop for focused fragrance browsing, gift hunting or discovering Nordic and international niche perfumery.

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Map and areas

Map of Ulta Beauty alternatives in Stockholm

There are no verified neighbourhoods to separate these options, so choose by beauty task and route. Makeup discovery, event preparation, skincare shopping and perfume browsing may lead to different shops even within the same Stockholm trip.

For appointments, plan around the required time rather than adding the service as an afterthought. For product shopping, check stock for the shade, fragrance or skincare item you want before travelling.

Beauty services and shopping

  • Makeup discoveryExplore makeup products and get ideas for a refreshed beauty look.
  • Beauty consultationsAsk for guidance when you want help selecting makeup, fragrance or skincare.
  • Fragrance shoppingCompare perfumes alongside skincare and makeup in a dedicated beauty visit.
  • Wedding makeupArrange makeup support for a wedding and discuss the look in advance.
  • Event-ready looksPrepare a polished makeup look for a party, celebration or formal event.
  • Skincare restockingReplace everyday skincare products and rebuild a regular beauty routine.
  • Makeup and perfumeHandle colour cosmetics and fragrance shopping during the same visit.

How to choose a beauty shop

  1. Define the appointment need: Choose consultation-led help for product selection, but book a dedicated service when you need wedding or event makeup.
  2. Bring your current routine: List the skincare products, shades or fragrance notes you already use so staff can suggest compatible replacements.
  3. Confirm booking terms: For wedding or event makeup, ask about trial sessions, timing, cancellation terms and what you need to bring.
  4. Check shade availability: Contact the shop about your exact shade or product before travelling, especially when replacing a familiar item.
  5. Compare the visit format: Pick a broad cosmetics shop for browsing several categories, or a focused service when the finished look matters most.

Frequently asked questions

Are there Ulta Beauty stores in Stockholm?

This page gathers Stockholm alternatives for the same broad beauty-shopping needs, including makeup, fragrance, skincare and occasion services. Each option has a different emphasis, so the best choice depends on whether you want products, guidance or a booked makeup look.

Where can I book wedding makeup?

FACE Stockholm is the clearest match for wedding makeup and event-ready looks. Ask about a trial, the appointment duration, the products used and how far ahead the service should be reserved.

Which shop is best for skincare and fragrance shopping?

SEPHORA BIBLIOTEKSGATAN suits fragrance and skincare discovery alongside makeup, while KICKS is a practical option for skincare, makeup, fragrance and routine restocking. Check the exact product range before visiting.

Can I get help choosing makeup?

SEPHORA BIBLIOTEKSGATAN is the strongest fit for makeup discovery and beauty consultations. Prepare by noting your preferred finish, skin concerns, budget range and the occasion for which you need the products.

How should I prepare for event makeup?

Share the event date, start time, outfit and desired style when booking. Ask whether a trial is recommended, how long the appointment takes and whether touch-up products or follow-up advice are included.

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